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FOTOFEST 2014 BIENNAL

"egodigitalvanity"

We live amidst an excess of information disseminated by the media, that has created a market for images and clichés for our consumption and delight.

We tend to adopt them to feed the needs of our ego.
Egodigitalvanity intends to emphasise how the use of gadgets such as iPads, iPhones, etc, can help us place ourselves in a different perspective, and to reflect on the abuse to which our subconscious is subjected, in our desire to present our self-image onto others.

Egodigitalvanity is an almost humoristic mirror that portrays us as consumers and slaves to the self, in a world where human values are diluted and substituted by appearances without meaning or content.